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Engineering, not advisory

Everyone talks about AI. We do it.

We embed with your team and build the software that runs your work — across sales, operations and support. On your stack, live in weeks. No decks. No pilots.

Enter a valid work email — or just hit the button and we’ll take it from there.

Free 30-min session · a real plan for one workflow · no pitch, reply in 1 business day

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Examples of what we ship: an invoice-approvals agent that cut approval time from two days to eleven minutes; a support agent resolving 71% of tier-1 tickets with no human; a lead qualifier that replies in 30 seconds instead of four hours.

Mapped to your workflow
Built on your data
Live in weeks
We stay on after launch
The gap

AI won’t
transform your
business.
Doing will.

Strategy is cheap and getting cheaper. The scarce thing is someone who will build it, connect it to your real systems, and stay on the hook when it runs in production.

What we believe

We are not an AI company.

AI is what this work takes right now. In a few years it will take something else, and we will build with that instead. The part that doesn’t change is the part we’re here for — making the thing actually run, in production, on an ordinary Tuesday, with nobody watching a demo.

So — what we won’t do

We don’t run pilots.

A pilot that never ships is a cost with a friendlier name. If we can’t see the path to production, we’ll tell you before you pay us anything.

We don’t leave a deck.

You get working software running in your own accounts, documented, with your data exportable at any time. Not a slide deck and a set of recommendations.

We don’t rip and replace.

Your CRM, your spreadsheets, the ERP you’re stuck with — they stay. We build into the stack you have already paid for and already trained people on.

We don’t hand you to a delivery team.

The people on your first call are the people writing the code. There is no second team, no account layer, and nobody to point at when something breaks.

We don’t automate work that shouldn’t exist.

Some of it should be deleted, not made faster. Telling you which is which is part of the job — even on the days it makes the job smaller.

Everything else is negotiable. These aren’t.

What we do

We put AI to work where the work is.

Sales & growth

Turn interest into booked revenue while your team sleeps.

  • Qualify and route every inbound lead in seconds
  • An AI SDR that researches and follows up
  • Proposals drafted in your voice

Operations

Make the busywork between your tools disappear.

  • Documents, invoices and data entry, end to end
  • Systems that talk to each other — no copy-paste
  • Approvals and exceptions handled automatically

Customer support

Instant answers, around the clock, in your brand’s tone.

  • Agents that resolve most tickets without a human
  • Trained on your docs, policies and history
  • Clean escalation when it needs a person

Marketing & content

Ship more, on-brand, at a fraction of the effort.

  • Content, ads and SEO generated from your data
  • Campaign personalisation at scale
  • Always-on performance monitoring

Finance & back-office

Close faster, with fewer errors and zero chasing.

  • Reconciliation, reporting and compliance checks
  • Dashboards that update themselves
  • Alerts the moment a number moves

Your data & knowledge

Everything your team knows, instantly usable.

  • Ask your company anything, get a real answer
  • One searchable, permissioned memory
  • Your data stays yours — governed and auditable
Your world

See what it does in your business.

Ecommerce & D2C

retention · catalog · support
Sales

Predict churn before it happens

AI spots customers about to lapse and fires the right win-back offer automatically.

react after they leavewin them back first
Operations

Your whole catalog, in minutes

Auto-generate product copy, tags and SEO across thousands of SKUs — on-brand.

days per launchminutes
Support

An agent for every “where’s my order?”

Handles tracking, returns and sizing around the clock, resolving the bulk of tickets.

queues overnightinstant, 24/7
Not hypothetical — shipped

We’ve actually built systems like these. A QR-code QC line for a vehicle manufacturer, a University Operating System across 11+ universities, AI sales agents and more. The same engineering patterns apply to your industry.

See what we’ve shipped Get a plan for your business →
What it’s worth

See the hours you’d get back.

Rough numbers, honestly labelled. Move the sliders to your own reality.

12

Anyone whose week includes work a system could do.

12

Copy-paste, chasing, re-keying, answering the same question.

65%

Most engagements land between 60% and 80%.

Capacity returned

624 hours a month on repetitive work today

405hours / month back

That’s roughly 4,860 hours a year — about 2.7 full-time people worth of capacity, handed back.

First thing we’d build: an agent that qualifies and answers every inbound lead in seconds.

How we work · Forward-deployed

From idea to live, in weeks.

We work forward-deployed — from inside your operations, not from a deck. Four steps, in this order; the numbers are a sequence, not decoration.

01

Find the bottleneck

We sit with your team and find the work that is expensive, repetitive and worth fixing first.

Week 1
02

Build the first agent

One narrow, useful system wired into your real tools and your real data. No sandbox.

Weeks 2–4
03

Put it in front of people

It goes live with your team and your customers. We watch it, correct it, and harden it.

Weeks 4–6
04

Run it and widen it

We stay on the hook: monitoring, iteration, and the next workflow once this one holds.

Ongoing
Why Doing AI

Built by people who ship.

We ship, we don’t advise

No thick reports. We build the thing and put it in front of your customers and team.

Works with what you have

Your CRM, your spreadsheets, your tools. We integrate — no rip-and-replace.

Your data stays yours

Governed, auditable, and never used to train anyone else’s model.

Forward-deployed, end to end

We embed with your team, from first workflow to production and beyond. One team, no handoffs, no finger-pointing.

Routine work
60–80%

of repetitive tasks handled by a system instead of a person.

3–5×
faster response to leads and customers
24/7
coverage, with no extra headcount
Weeks
from kickoff to a working system

Indicative ranges for the kind of work we do — not audited client results. On the call we’ll put real numbers against your workflow, and tell you where AI won’t help.

Nithish Singh · Founder
The founder

“I started Doing AI because companies kept paying for AI strategy and getting slides back. The technology is ready. What’s missing is someone who will build it, wire it into what you already run, and stay on the hook when it’s live.”

That’s the whole company — operators who ship, and keep shipping. No advisory layer, no handoffs, no pilot that never leaves the pilot. If we can’t put something real in front of your team, we’ll tell you on the first call.

Small team, so it’s fair to ask what happens if I’m unavailable. Everything we build runs in your accounts, on your infrastructure, documented — not locked inside ours. Your systems and your data stay reachable whether or not I am, and continuity is written into the agreement rather than left to trust.

Nithish Singh
Founder · Doing AI
Questions

Answers, before you ask.

What does it cost?

Two ways, and you start small. The first system is fixed-price and scoped to one workflow — we put a real number against it on the first call (free), so you approve it before anything starts. Low risk, fast payback.

From there, most clients move to a monthly partnership where we run what we built and ship the next system — that’s where the value compounds. Either way it runs in your own accounts, and there’s no long lock-in contract.

How long until it’s live?

Weeks, not quarters. Your first system typically goes live in 2–4 weeks. We scope it small on purpose, so you see something real, fast.

Where does everything run? Is my data safe?

In your own accounts and your own tools, documented — never trapped inside ours. Your data is yours: exportable whenever you ask, governed and auditable, and never used to train anyone else’s model. Commercial terms are set out in the agreement before any work starts, so there are no surprises later.

Do I need a technical team?

No. We build the system, wire it into the tools you already use, and run it. You don’t need to hire anyone or manage infrastructure.

What if it doesn’t work for us?

You leave the first call with a real plan whether or not you hire us. We prove it on one narrow workflow before anything bigger, and we stay on the hook after launch. If we can’t put something real in front of your team, we’ll tell you on that first call.

How is this different from a consultant or agency?

Engineering, not advisory. We don’t hand you slides or a strategy deck — we build and run working software inside your operations, and keep it running after launch.

Book a demo

Let’s find the first thing worth doing.

Thirty minutes. We look at your actual workflow and tell you what we’d build first.

A concrete AI opportunity mapped to your business
A rough sense of ROI and timeline
Straight answers — not a sales pitch

Is this for you?

Usually yes if you have a team of 10+ spending real hours on repetitive work, systems that already hold your data, and someone who can make a decision.

Usually not if you want a chatbot on your website, a proof-of-concept to show investors, or the cheapest possible quote.

First engagements are scoped to one workflow, live in 4–6 weeks. We’ll give you a real number on the call, before you ask.

Step 1 of 3
Where does it hurt most?

Request received

Here’s what happens now:

  1. Today — Nithish reads your answers and looks at your workflow.
  2. Within 1 business day — you get an email with times, and a note on what we’d build first.
  3. On the call — 30 minutes, no pitch. You leave with a plan whether or not you hire us.

Nothing yet after a day? Email hello@doingai.in directly.

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